Innovating British Wool
Bringing the demand back to British wool
Bringing the demand back to British wool
Farmers used to pay their bills with wool, now they set it on fire. With the rise of synthetic fibres causing the value of wool to plummet, farmers are now faced with a difficult decision: burn their wool or sell it for a loss.
BIO-WOOL is multifaceted material that provides an innovative use for British wool, while having a positive impact on the environment. Restoring the demand for wool purposefully.
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